Top 10 best selling motorcycle brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki and Yamaha), the list of the best-selling motorcycle manufacturers includes companies based in Italy, the USA, Austria and the UK.


Honda’s motorcycle division sells more than 15 million motorcycles annually, making it the world’s leading manufacturer. One of the factors driving the company’s sales is its popularity in the Asian markets. But Honda also dominates in North America.


The Italian brand, headquartered in Bologna, has been making motorcycles since 1935. Ducati is known for its powerful sports bikes. The company has a long and successful racing history that began in 1951. Today it spends over 7% of its earnings on racing. The brand belongs to Audi through its subsidiary Lamborghini.


The rich history of the 20th and 21st centuries and the exciting riding experience give Harley-Davidson the status of a legendary bicycle company. This brand is known to almost everyone, even those who have never ridden a bike in their life.


Yamaha bikes are known for excellent performance, ride quality and comparative ease of use. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Additionally, the number of dirt bikes sold exceeds that of Honda and Yamaha combined.


Kawasaki Heavy Industries’ motorcycle and engine division gained recognition as a manufacturer of a wide range of motorcycles, from the very small to the sporty. These motorcycles are loved all over the world for their powerful and reliable engines capable of developing great speeds. There are production facilities in Japan, North America, the Philippines, Indonesia and Thailand.


Another representative of the Japanese Big Four. The GSXR 750 and the DR 400 are among the most popular Suzuki motorcycles. The company has 35 production sites in more than 20 countries.


In the early years, the Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles, but over time the product range expanded. In addition to dirt bikes, it now includes street bikes and sports cars. The brand is owned by CROSS Industries AG and Bajaj Auto Limited.

BMW motorcycle

BMW is one of the oldest motorcycle manufacturers. The company’s first bicycle was made in 1923. BMW Motorrad is famous for its racing bikes, sports touring bikes and sports motorcycles. Some of the best-known models are the GS Adventure, the S 1000 REFRIGERATORS and the K1600.


Triumph, the UK’s largest motorcycle manufacturer, specializes in racing bikes, which fall within the cruiser, naked and sport classes. The Triumph brand is owned by BMW.


Victory is a comparatively new brand that started producing motorcycles in 1998. Their large-capacity cruisers are famous around the world. The US-based company has final assembly in Iowa.

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